Success Story
Architecting Global Fashion: How Devista Powers a Major Global Fashion Retailer’s Omnichannel and International Expansion Strategy
Customer Description
Our client is one of the world’s leading multinational corporations in the fashion industry, offering a vast assortment of apparel and accessories to millions of customers globally. As a giant in the industry, the company is constantly innovating to bridge the gap between its extensive physical store presence and its powerful e-commerce platform.
Challenge
Our client faced two significant strategic challenges essential for its continued growth and market leadership:
- Unlocking a Seamless Omnichannel Experience: The company needed to connect its online inventory with its physical stores in near real-time. Without this capability, the company couldn’t offer crucial modern retail features like viewing store-specific stock online, which was a major friction point in the customer journey and blocked the implementation of a “Buy Online, Pick up in Store” (BOPIS) service.
- Scaling Global Expansion Efficiently: The client’s ambitious plan to enter new international markets and integrate with major third-party marketplaces was incredibly complex. Each launch required massive coordination across dozens of internal and external teams, risking slow time-to-market, high costs, and inconsistent technical solutions. They required a dedicated architectural partner to lead and streamline this global initiative.
Solution
Devista was entrusted to provide the architectural vision and technical execution to solve these core challenges.
- Near Real-Time Inventory Data Pipeline: To enable the omnichannel vision, our team designed and built a high-performance data pipeline to process and sync inventory for over 15 million records for a single market. The architecture featured:
- An efficient daily data load with a zero-downtime deployment strategy.
- A near real-time delta update mechanism running every 15 minutes to capture stock changes.
- A robust API to feed enriched store inventory data directly to the client’s search engine, powering the new customer-facing features.
- Global Expansion Solution Architecture: We took a leadership role as the Online Global Expansion Solution Architect. Our team acts as the central hub for all new market and marketplace launches, responsible for:
- Coordinating all project phases from analysis to go-live, liaising with stakeholders across warehousing, legal, accounting, and logistics.
- Designing scalable architecture diagrams and data flows for all core commerce processes (product, order, customer, and settlement).
- Developing reusable “templates” and onboarding documentation that standardize the integration process, minimizing custom development and accelerating future launches.
Results
Our partnership has translated complex architectural challenges into tangible business value, empowering our client to enhance customer experience and accelerate growth.
Omnichannel Strategy Unlocked: The inventory pipeline was a resounding success. Its implementation was the foundational step that directly enabled the launch of the client’s critical “Buy Online, Pick up in Store” (BOPIS) service, seamlessly blending their digital and physical retail worlds and creating a significant new revenue channel.
Created a Framework for Future Growth: By standardizing the approach to expansion, we have provided the client with a more efficient, predictable, and cost-effective model for growth, allowing them to pursue new market opportunities with greater speed and confidence.
Accelerated Time-to-Market: Our architectural leadership has successfully driven the client’s entry into new high-growth countries and onto leading global and regional marketplace platforms. The strategic development of reusable templates has created a scalable playbook, dramatically reducing the complexity and time required for future integrations.
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