Success Story

By integrating SAP Commerce Cloud, Obsentum enhanced the shopping
experience for perfume connoisseurs and saw a revenue surge

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Customer Description

Obsentum is an important player on the niche perfumery e-commerce market, aiming at
reproducing their unique in-store experience in the online shopping world.

Challenge

Luxury isn’t only about the product—it’s about the entire experience. And when it comes to
selling online, offering an experience that is both seamless and exclusive becomes one of the
most pressing matters for a brand – from refining the product discovery flow and search
mechanism to tailoring an easy, conversion-oriented checkout process and conveying the spirit
of the brand. Besides that, Obsentum faced more specific challenges, such as:

  • integrating the e-commerce platform
    cohesively with the existing ERP, CRM,
    and WMS

  • the existing failure mechanisms lacked
    efficiency

  • a disjointed customer data
    management

Solution

Obsentum required more than a generic solution. They sought a platform which would echo
their unique ethos and serve their bespoke needs. Implementation details:

Collaborative approach

through a series of our proprietary Discovery & Enhance Workshops and using SAP Commerce’s out-of-the-box processes, together with the client we designed a system architecture that not only met Obsentum’s specific needs, but exceeded the industry standards.

Seamless integrations

beyond tech, the success of this endeavor was marked by impeccable teamwork. Our team engaged deeply with several teams across different systems, ensuring seamless integrations. The platform was subsequently connected with Salesforce CRM, Microsoft Navision, a custom WMS, Cloudflare, and SAP CX Customer Data Cloud.

Tech Stack

SAP CX Commerce (Hybris), Java, Spring, and SAP Composable Storefront (Angular).

Significant custom features

exclusively tailored order fulfilment flows and enhanced search mechanism to offer precise results.

Results

Obsentum required more than a generic solution. They sought a platform which would echo
their unique ethos and serve their bespoke needs. Implementation details:

Due to the seamless e-commerce processes design, the Obsentum team can now operate without any setbacks. And thanks to systems integration, Obsentum has minimized workflow bottlenecks, which lead to a substantial rise in team satisfaction.

Beyond the noteworthy revenue boost, the enhanced search mechanism and checkout process lead to a significant increase in customer retention and growth in repeat purchases.

What it’s like to work with us

We are extremely satisfied with the implementation carried out by our SAP partner. Given the challenges
we faced in integrating multiple systems, their performance and dedication have been outstanding.

Vali Dima

CTO, @Obsentum

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